The location of the office of your business can be one of the most crucial factors that drives its success by determining access to market forces, clients, and resources. It also plays a critical role in the way a brand is perceived by customers or audiences, by serving as a landmark of identity.
Choosing the correct location also boosts an organization’s ability to attract the right talent, by ensuring employees have access to right mix of spaces and amenities within the office ecosystem as well as the right social infrastructure in the vicinity. Post COVID pandemic, this is becoming even more important as role and purpose of office is also evolving to enable collaboration, innovation and community.
Source: Lepton Software
Positioning your business in an area that aligns with your vision, taste, and convenience helps determine the roadmap of the organization.
For example, choosing your business location in a tech-fertile area can enhance access to the right technology and ideas. Start-ups using new age interventions find this exceptionally relevant, with most of the new startups choosing Bengaluru or Delhi NCR for their foundational setup as preferred locations.
Locating your business in Delhi NCR may in turn boost possibility of global acceptance since the city is encircled by commercially dynamic and affluent markets that offer easy entry to a global customer base. The capital of the nation, Delhi NCR is also a prime focus for investment in social infrastructure, leading to attraction of human capital to the region, and thus being a hotspot for finding the right talent.
In the post Covid-19 era, organisations are also looking to expand their geographical diversification within a Urban cluster, and several conglomerates are also exploring the hub and spoke model, with the aim of reducing the distance between employees’ home and the office.
As hybrid workplace ecosystem is gaining acceptance post COVID, the demand for core office in that set-up is fast navigating towards Grade A+ office ecosystem owned and managed by a reputed developer. Connectivity, employee health, safety and overall well-being, and suite of amenities and spaces enabling work happening in a hybrid set-up are becoming critical factors for employers to choose their new office location. Delhi NCR, with its superior transportation infrastructure and multi-modal interconnectivity across micro markets is further aiding to it becoming as preferred city as new world order for future of workplace model is taking shape.
As a Grade A+ office space player that provides an unparalleled experience with a focus on Delhi-NCR, Max Estates has certainly emerged as a strong player in the market, with Max Towers and Max House, their first two developments in Noida and Delhi respectively are witnessing a rise in leasing even during the pandemic.
Ease of Access
The location of your business can also be indicative of ease of access to resources. Customers and clients expect services to be provided efficiently and without any delay, which is only possible when the organization has access to the right network of infrastructure and resources. Businesses located outside major districts may witness a delay in delivery timelines and hesitance in client visits, due to the limited infrastructural support available for operations.
Source: The Small Business Site
Even within major cities, developments located in congested area may pose problems related to parking, deterring client visits. Lack of connectivity via public transport also poses an equal threat with employees facing difficulty in commuting to work, causing loss of talent, and reduction in productivity of existing resources due to exertion caused in traveling.
Located on the Noida-Greater Noida expressway, Max Square solves this problem with ease. Developed in one of the fastest growing premium locations of NCR, Noida, Max Square is conveniently accessible through both road and metro. With the upcoming Jewar International Airport a marker of the increasing development of the area, Noida is seeing an increase in government investment, as well as growth of social infrastructure and employment opportunities.
Meticulously chosen to be created especially in Sector 129 in Noida, Max Square fosters connectivity to all the prominent sectors of Noida through well-connected arterial road and metro routes. It also just fosters an easy commute between New Delhi, NCR and other parts of the country through the Noida-Greater Noida expressway, which is further connected to the Yamuna Expressway, the FNG Corridor, as well the DND Flyway and Noida Link Road. One of the fast-developing sectors in Noida, Sector 129 is a popular choice for commercial and residential developments alike.
Infrastructure is Key
Source: SmallBizClub
The development of social infrastructure and investment by the government are also key indicators of a location’s success. Uninterrupted water and power supply along with good roads and an established drainage system are a few of the important aspects to consider while choosing a business location.
A planned and carefully built infrastructure helps in ensuring consistency and comfort as well. For instance, “The Uttar Pradesh government set up the New Okhla Industrial Development Authority (Noida) in 1976 to develop a planned township on the state’s border with the national Capital. The objective was to blueprint an integrated, modern industrial city with all provisions required for an urban space.” As a result, Noida is not only connected well with other parts of the country, but also fairs better than its counterparts in handling of rainfall, and other calamities.
The planning and surge of development in Noida has further boosted investment in the region. Approval of India’s biggest airport and Film City, investment by foreign companies in data centres and one of the biggest IKEA’s upcoming retail destinations has pushed the popularity of the region even further.
A Reflection of your Identity
Choosing the right office space is as important as choosing the city your business will be located in. Your business location, and thus your address, reflects the identity of your organisation and contributes to your brand’s image in the market.
A grade A+ office space will help boost your brand image by elevating the experience of your clients. Employees too will be better motivated to work in an office that is easily accessible and takes care of their well-being as well. Moreover, choosing an establishment that houses renowned names in the industry will help you increase your visibility in the market as well.
Max Estates and Location
Max Estates is leading the charge in building the future of work in the NCR market. With Grade A+ LEED and IGBC certified premier office developments, Max Estates is providing quality workspaces across Delhi NCR through their flagship project Max Towers on the Delhi-Noida border, their prime development Max House in the heart of South Delhi, and their upcoming commercial space Max Square, on the Noida-Greater Noida Expressway.
Spanning around 0.6 million square feet, Max Towers by Max Estates is a LEED Platinum building that is strategically located at the entrance of Noida, providing it outstanding accessibility and connectivity to the entire NCR region.
Max Towers is built to address the future of work and provides amenities like a fitness center, a salon, an auditorium, and a gigantic F&B hub, including well-known restaurants and food courts located within the building.
Max Estates also encompasses Max House, located at the epicenter of Delhi, Okhla. It is designed meticulously to be supremely functional and yet aesthetically pleasing.
The location’s surrounding heritage sites and unique social infrastructure coupled with an established market offer an unparalleled view of the rich and colorful history of Delhi and superior business future.
Max Square, where nature meets work, is a pioneer in health and well-being. Max Square is designed to be IBGC Gold certified and is set to house a first of its kind 10,000 square feet central forest that seamlessly connects nature with work.
Max Square pays close attention to the key elements that make up a modern workplace, including wellness, design, sustainability, and a campus environment that enables you not just to work but flourish and grow.
Learn more about Max Estates on their official website.
