Max Estates, established in 2016, is the real estate development arm of USD 3 billion Max Group, known for its core values of Sevabhav, Credibility and Excellence across its businesses. Over the last five years, Max Estates has delivered two Grade A+ office assets – Max Towers, located at the epicenter of Delhi and Noida, and Max House located in the heart of New Delhi. Both developments, constructed with the highest attention to quality, have been awarded LEED and IGBC Health and Well Being certifications, with Max Towers achieving the highest level of certification possible through both organizations – Platinum rating. Developed with utmost attention to detail, design, and lifestyle to enable tenant’s experience, Max House and Max Square personify our ‘WorkWell’ philosophy, which places care on the holistic well-being of the tenants by incorporating elements of physical and spiritual wellness to our design and development.
Our third project, Max Square is designed to be IGBC Gold certified for its green, health & wellbeing aspects, including appropriate orientation, adequate walls and over deck insulation. As a new age real estate developer, Max Estates is ahead of the curve in partnering with Real Estate Technology players to deepen customer engagement, enhance customer experience and drive operational efficiency. In order to enable clients across the globe to experience our developments from their respective locations, we explored Virtual Reality as an avenue of delivering a unique experience. With the Covid-19 pandemic disabling travel and physical visits, virtual tours in turn became a primary source of visits, leading to enhanced leasing even during the pandemic.
Finding the right kind of office space that bespeaks the brand’s philosophy, culture, and vision, and also serves the functional needs within a frontier is often difficult. Informed decisions based on extensive research and meticulous efforts are essential, which are often deterred by distance, unavailability of time, and tiring commutes.
A survey by the National Association of Realtors states that 44% of clients search for properties on the internet first. With changing times, businesses must also evolve. Virtual 3D tours are one such initiative assisting customers in viewing properties from the comfort of their home or offices. In partnership with Kubma, Max Estates offers an interactive 360-degree virtual tour of our buildings, to the clients who visit our website or wish to connect with us online.
How do virtual tours work?
The virtual tour of Max Towers and Max House, designed by Kubma assists customers in exploring the properties in great detail, virtually without physically visiting the office spaces. In 2020 and 2021, this turned out to be one of our most utilitarian offerings. It enabled Max Estates leasing team, brokers and clients, all to virtually meet at the developments and take the guided tour, closely replicating the experience of physical tour.
For instance, once you click on the option ‘Take Virtual Tour’ on the official Max Towers website, you are directed to the actual driveway of Max Towers. You can use the arrow keys to navigate the tour easily and look around the property.
The tour offers a 360-degree view of the outdoors and indoors of Max Towers, and every detail, including the ceilings, floors, furniture, decor, lighting, and artworks deployed tastefully throughout the development can be explored virtually. The tour allows you access to all avenues of the space – the reception area, lobby, auditorium, washrooms, parking spaces, cafe, conference room, workstations etc.
The interactive tools so offered greatly relieve the tiresome task of arriving at a location at a specific time, attending meetings, and physically scavenging for the right kind of property that suits your needs.
What are the advantages the virtual tours offer?
Audio-visual tools can spice up any presentation while attracting and retaining audience interest. The leasing team at Max Estates is able to seamlessly showcase projects to prospective clients online while the clients are benefited since the visit is online.
The clients, along with their teams, can explore the project at any time and place of their convenience without the hassle of a physical visit. Decisions can be closed faster for both the customer and the leasing team, owing to time and place utility.
Our COO, Mr. Rishi Raj shares, “COVID led pandemic has accelerated adoption of digitisation across all functions of as a part of the new work model. As a progressive developer, we believe in breaking away from the conventional processes, and bringing agility into how we do business. Physical visits of all stakeholders including ones based out of India was must before an organization closed a large office space requirement for their new office location. At Max Estates, we were able to successfully transition to a hybrid approach post COVID where local team visited the site in person and others experienced it virtually. We in partnership with players specializing in real estate technology have developed a high-end 360-degree views for our guided virtual tours to enable clients navigate the entire office complex at their own pace, without compromising on the experience of a physical site visit, reducing the need for travel or physical presence. At Max Towers, for example, we did more leasing during Covid than pre-Covid and virtual tours were critical in decision making and closures invariably across all our transactions. COVID has presented a life time opportunity to embrace and speed up digital adoption to enhance experience of end users and enable them to truly WorkWell”
Kubma – the VR tech partners of Max Estates
As an organization, Max Estates thrives on partnerships and views them as the way to learn and grow. The relationship it shares with the virtual reality player Kubma is a testimony to their commitment to employ the best use of technology, including virtual reality, to enhance the customer experience and ease up the hassles involved for potential clients in choosing a property for hire. The virtual tour facility is one such step for the customers to take a virtual tour of the building with a few clicks.
At Max Estates, we are taking this capability to next level. We are now working on a virtual tour of Max Square, currently under construction, to enable clients to envision how the project will look once it is completed. This will aid pre-leasing efforts with multi-national clients looking to lock in scarce Grade A+ office space to meet their future needs.
We endeavor to achieve the unique blend of professional approach and entrepreneurial mindset to deliver new-age workplaces. We are driven by industry and technology leaders across the globe and are happy to be pioneers in changing the face of the Indian real estate landscape via a palette of uniquely designed physical spaces and a truly amazing tech experience for customers. And we aren’t settling for anything less than true perfection!
